The International Cricket Council (ICC) has unveiled the logo for the Cricket World Cup 2015 to be held in Australia and New Zealand, Geo News reported on Sunday.
CC considers 12-team World Cup for 2015
Twelve teams may contest the 2015 World Cup as the ICC is considering a compromise between the 14 teams of 2011 and a tight 10-team model currently on the table for the tournament’s next edition.
The 2015 ICC Cricket World Cup will be the eleventh Cricket World Cup, and will be jointly hosted by Australia and New Zealand. The location of the games will be evenly split, with the location of the final yet to be decided. ICC unveiled the Logo of ICC Cricket World Cup 2015 after the final of Cricket World Cup 2011 on April 2nd 2011.
The hosting rights were awarded at the same time as those of the 2011 Cricket World Cup, which New Zealand and Australia had originally bid to host, and the 2019 Cricket World Cup. The 2011 tournament was awarded to the four Asian Test cricket playing countries India, Pakistan, Sri Lankaand Bangladesh in a 10 to 3 vote (although Pakistan subsequently lost its hosting rights due to security concerns). The International Cricket Councilwere sufficiently impressed with the trans-Tasman bid that it was decided to award the next world cup to them.
Top 10 of the ten Full-Member teams will participate in the 2015 World Cup, a reduction from previous years as they drew heavy criticism from both players and coaches. How the teams will qualify for the tournament has yet to be announced. The decision to exclude the associates taken by the ICC was probably inspired by the commercial disaster during the 2007 Cricket World Cup. Two of the nations with the maximum television audience (India and Pakistan) faced defeat at the hands of Bangladesh and Ireland respectively, and failed to qualify for the second round.
The ICC’s executive council is meeting in Mumbai on Monday and on the agenda is the format for the next World Cup, to be hosted by Australia and New Zealand, following the rousing success of this year’s edition, which was won by India.
Following much discussion of the 10-team tournament favoured by organisers, and an outcry by Associate nations given their likely exclusion, the ICC may now be leaning towards a 12-team event, possibly with two pools of six teams followed by quarter-finals, semis and the final.
“At the moment it is still 10 teams but we are discussing the 12-team option,” an ICC official told ESPNcricinfo.
The same format was used in the 1996 tournament, co-hosted by India, Pakistan and Sri Lanka and won by the Sri Lankans. Another path is to choose a round-robin model where each team plays each other once before the semi-finals, as was the case when Australia and New Zealand hosted in 1992.
Prior to his team’s departure for Bangladesh, new Australian captain Michael Clarke reiterated the desire of most international players to see Associate nations given their chance on the limited-overs game’s biggest stage.
“I really enjoy seeing the minnow teams getting an opportunity to be honest, I guess it’s up to the ICC to work out whatever they think is for the betterment of the game, that’s obviously their priority,” Clarke said in Sydney.
“For me I think the two World Cups I’ve been involved in have been fantastic, it certainly does feel between games like you have a long period, when you’ve got six and seven days between games, but I’ve enjoyed seeing some of the minnow teams or all of the minnow teams play.
“I think we’ve seen throughout this World Cup that there were a few upsets and some great cricket played, so I just hope and am certain that the ICC are looking to improve the game of cricket.”
Haroon Lorgat, the ICC chief executive, said the executive council meeting would finalise much of the discussions surrounding the next event, plans for which are already being mapped out by the Cricket Australia and New Zealand Cricket.”The length of 50 overs will find certain teams out but I think there are 10 teams that can seriously compete in that format,” Lorgat told Sky Sports News. “That’s a debate we are still finalising; in fact the board meeting over the next two days will consider that and will determine which teams will play in the 2015 World Cup.”
Ireland were the best Associate nation at each of the past two tournaments, and their chief executive Warren Deutrom had said the deferral of a decision on the tournament format until after the 2011 event was a sensible one.
“I think that is the right decision,” Deutrom said. “What it does is allow the ICC board to make a decision based on all the evidence, rather than no evidence whatsoever. We are pleased because if two or three teams do perform well during the group stages, that does provide an option to look favourably on qualification, and to see if the number of teams is quite right.”
ICC Chief Executive Haroon Lorgat describes this logo as “a dynamic logo which captures the cultural influences in the two host countries”.
“The ICC, Cricket Australia and New Zealand Cricket have all worked together with the consultancies to produce this beautiful logo. On the back of a hugely successful ICC Cricket World Cup 2011, I am sure that it will gain recognition over the next four years as we use it in promotional, marketing and partner activations,” he added.
“Hosting an ICC Cricket World Cup is a great honour as well as a great challenge but we are sure both New Zealand and Australia are up to that challenge,” added Vaughan.
As the ICC Cricket World Cup 2011 draws to a close in Mumbai today, the logo for the ICC Cricket World Cup 2015 to be held in Australia and New Zealand is unveiled as part of a symbolic handover from the successful 2011 hosts to their counterparts four years hence.
The ICC received applications for the design from across the world before awarding it to the international agency, FutureBrand, whose Australian arm was invited to produce the logo for the ICC Cricket World Cup 2015. It in turn commissioned graphic consultancy, the Jumbana Group/Balarinji to create both Australian and New Zealand cultural motifs so as to reflect the two indigenous countries’ cultural identities.
The result has been what ICC Chief Executive Haroon Lorgat describes as “a dynamic logo which captures the cultural influences in the two host countries”.
He added: “The ICC, Cricket Australia and New Zealand Cricket have all worked together with the consultancies to produce this beautiful logo. On the back of a hugely successful ICC Cricket World Cup 2011, I am sure that it will gain recognition over the next four years as we use it in promotional, marketing and partner activations.”
The consultancies were asked to convey the cultures of both countries in a positive and harmonious way and also to expresses a feeling of celebration and unity in the graphics.
Each element of the logo contributes to building the story of the ICC’s flagship event featuring the best players in the world competing for The Cup That Counts.
The selected motifs are:
* Maori Tohora symbolizing toughness, pride and tribal culture
* Aboriginal journey tracks symbolising spirit of the land
* Balarinji based the motifs on interpretations of FutureBrand’s creative brief signifying toughness, glory, resilience, connection and belonging.
Cricket Australia’s Chief Executive James Sutherland said: “This really brings it home to people in Australia and New Zealand that the countdown to the ICC Cricket World Cup 2015 has started. We have four years of hard work ahead of us but I am certain that we can match the very high standards set by the ICC Cricket World Cup 2011.
“I know that cricket lovers in Australia and New Zealand will be looking forward to welcoming the teams, staff, administrators, media and supporters of all the competing nations to our shores,” said Mr Sutherland.
New Zealand Cricket’s Chief Executive Justin Vaughan added: “Hosting an ICC Cricket World Cup is a great honour as well as a great challenge but we are sure both New Zealand and Australia are up to that challenge.
“This is a very exciting time for cricket in our countries and for all of us it presents a wonderful opportunity not only to showcase our cricket but also our countries and their people whose heritage and cultures are represented in this logo.”